Fresh Red Wines: The New Trend of 2024

In recent years, the world of wine has undergone a series of significant transformations, with new trends emerging and conquering the palates of wine enthusiasts. In 2024, one of these trends that has gained prominence is the appreciation of fresh red wines. These wines, characterized by their lightness, freshness and fruity flavors, are becoming increasingly popular among Portuguese consumers. In this article, we explore the reasons behind this phenomenon and what makes fresh red wines so special.

New Consumption Style

Traditionally, red wines were enjoyed at room temperature, generally around 18°C. However, a change in consumer behavior has led to a new consumption style: drinking fresh red wines at lower temperatures, approximately 15°C. This practice not only alters the sensory experience, making the wines more refreshing, but also highlights characteristics that might otherwise go unnoticed.

This new drinking style is particularly appealing during the warmer months, when a red wine served at 18°C ​​can feel heavy and less pleasant. The lower temperature helps to enhance the fruity aromas and maintain a feeling of freshness on the palate. Furthermore, light and fresh red wines are an excellent option for more diverse gastronomic pairings, pairing well with light dishes, salads and even some seafood.

Light and Fruity Wines

Fresh red wines are characterized by their lightness and fruity aromatic profile. These wines are often produced from grape varieties that have less tannins and do not undergo aging in wood, which contributes to a smoother and less astringent texture. Among the most common grape varieties in this category, the following stand out:

• Rufete : A traditional grape variety from the Beira Interior region, known for its light and aromatic wines, with notes of red fruits and balanced acidity.
• Castelão : Widely cultivated in the Tagus region and the Setúbal Peninsula, this variety produces fruity wines, with good acidity and a smooth structure.
• Bastardo : Present mainly in the Douro region, this variety results in light wines, with aromas of wild fruits and a floral touch.
• Jaen : Also known as Mencía in neighboring Spain, it is grown in Dão, producing elegant and fruity wines.
• Tinta Miúda : Common in the Lisbon region, this variety provides fresh wines, with aromas of red fruits and lively acidity.
• Negra Mole : Predominant in the Algarve, it produces smooth and aromatic wines, ideal for consumption in warmer climates.

These wines are not only pleasing to the palate, but also offer a more accessible experience for those just starting to explore the world of red wines.

Increased Demand for Natural Wines

Another factor driving the popularity of fresh red wines is the growing interest in natural and organic wines. Consumers are increasingly aware of their choices and are looking for products that reflect a commitment to sustainability and responsible agricultural practices. Natural wines, produced using minimalist techniques and without the addition of chemicals or additives, fit perfectly into this demand.

Fresh red wines, often produced with minimal intervention, stand out for preserving the purity of the grapes and the terroir where they are grown. These wines are made with grapes from vineyards that follow sustainable agricultural practices, promoting biodiversity and respecting the local ecosystem. Furthermore, reduced or no use of sulfites during the winemaking process results in wines that are seen as healthier and less likely to cause adverse reactions in people sensitive to these compounds.

Conclusion

Fresh red wines are gaining a prominent place in the Portuguese market, offering a refreshing and pleasant alternative to traditional red wines. The combination of a new consumption style, the preference for light and fruity wines, and the increased demand for natural wines contribute to this growing trend. For wine lovers who have not yet tried it, fresh red wines represent an exciting opportunity to explore new sensations and discover the versatility of Portuguese wines.

At Vinogrande, we are committed to bringing you a carefully curated selection of these wines, celebrating the diversity and quality of local producers. Visit our store and let yourself be enchanted by the fresh red wines that are redefining the wine scene in Portugal.

Below is a selection of some red wines that we recommend trying to drink chilled. Try these suggestions and discover new ways to enjoy red wines!