Guide · Black Friday
By Vinogrande · 7 min read
The best Black Friday buy is not decided in the basket at 11.59 pm. It is decided beforehand, with a list, a budget and a clear idea of what you will open before the year is out.
November has an advantage almost everyone wastes: it is the month when you can still plan Christmas calmly. Black Friday falls right in the middle of that planning and, for wine lovers, it is the perfect moment to do two things at once: restock the cellar and take care of the presents.
This guide brings together what you need to know about Vinogrande Black Friday 2026 and a simple method for buying well, without rushing and without regrets.
At a glance
— Vinogrande Black Friday is planned for 13 to 30 November.
— There are flash moments on 27, 28 and 30 November at 10:00, 14:00 and 20:00 (Lisbon time). There are no flashes on the 29th.
— Free shipping from €80 to mainland Portugal, €120 to the Azores and Madeira and €150 to mainland Spain.
— For Christmas, the recommended order date is 16 December.
The calendar
The dates that matter
The campaign is planned for 13 to 30 November. Throughout those weeks, the Black Friday selection brings together the wines we recommend most, from cellar-worthy reds to whites for the Christmas table.
The highlight is the flash moments: on 27, 28 and 30 November, at 10:00, 14:00 and 20:00 (Lisbon time), limited-time offers go live. There are nine in total, and on Sunday the 29th there are none. If you have a bottle in mind, it is worth setting an alarm.
Arrive at Black Friday with a list and you buy better. Arrive without one and you just buy more.
The method
Five steps to buying with judgement
Take stock. Open the cellar (or the cupboard) and see what you have. How many reds for winter? Is there sparkling wine for New Year's Eve? And Port for the end of the meal?
Write your December list. Christmas Eve, Christmas lunch, New Year's Eve, dinners with friends. One or two bottles for each occasion. Count on about five glasses per 75 cl bottle.
Set the presents apart. Dad, Mum, the in-laws, colleagues, the friend who has everything. Our Christmas collections, sorted by person, make it easier to decide.
Set a ceiling. One amount per present and one overall. It makes choosing easier, especially in flash moments, when decisions have to be quick.
Group your orders. Putting everything in one order helps you reach free shipping: €80 to mainland Portugal, €120 to the Azores and Madeira and €150 to mainland Spain.
What to buy
A balanced winter cellar
If you want a bit of everything until Twelfth Night, think in four families of wine:
- Structured reds for roasts, kid goat and cold nights. These gain most from a few days' rest after delivery.
- Full-bodied whites for Christmas Eve salt cod, octopus and oven dishes. See our ideas in Christmas Eve and Christmas Dinner.
- Sparkling wine or Champagne to welcome guests and for midnight on the 31st. The New Year's Eve packs are a good place to start.
- A fortified wine, Port or Moscatel, for desserts and the end of the night. There is plenty to choose from in Port lovers.
What about large formats?
A Magnum (1.5 litres) makes an instant impression on the table and is one of the most memorable gifts. For big family dinners, it is also the easiest way to pour the same wine for everyone.
Our selection
Six wines from the Black Friday selection
From the Black Friday selection, six bottles that show its range well. Prices and the terms of each moment are always those shown in the shop.
01
The Chocolate Block 2023
South African red from Swartland, by Boekenhoutskloof. Generous and easy to love, ideal for winter dinners.
View in shop →
02
Poeira 2021
Douro by Jorge Moreira: black fruit, graphite and violets, with a classic, lingering profile.
View in shop →
03
G.D. Vajra Barolo DOCG Albe 2021
Barolo from high-altitude Nebbiolo vineyards. An elegant way into Piedmont.
View in shop →
04
Les Terrasses 2022
Old-vine Priorat on slate, signed by Álvaro Palacios. Mineral and intense.
View in shop →
05
Soalheiro Primeiras Vinhas Alvarinho 2024
Alvarinho from Monção e Melgaço, from the family's first vines, planted in 1974.
View in shop →
06
Kompassus Grande Reserva Espumante 2017
Long-aged Bairrada sparkling wine: fine bubbles, creamy texture, dry style.
View in shop →
A stress-free Christmas
Why buying early pays off
December is the busiest month of the year, for us and for the carriers. Ordering by 16 December, our recommended order date, gives more margin for everything to arrive in time for Christmas Eve. Buying on Black Friday gets that job done early and leaves the last weeks of the year for what matters.
If you are unsure about the right wine for a dish or a person, try our Food & Wine Pairing tool or the AI Sommelier. And so you do not miss the flash moments, sign up to the newsletter at the bottom of the site.
FAQ
What people ask us most
When is Vinogrande Black Friday 2026?
It is planned for 13 to 30 November 2026, with flash moments on the 27th, 28th and 30th.
What time are the flash moments?
At 10:00, 14:00 and 20:00 Lisbon time on 27, 28 and 30 November. There are no flashes on the 29th.
What is the free shipping threshold?
€80 to mainland Portugal, €120 to the Azores and Madeira and €150 to mainland Spain.
When should I order for Christmas?
The recommended order date is 16 December. It is a recommendation to allow time for delivery, not a guaranteed deadline.
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List written, budget set, alarms on. Now all that is left is to choose.
Shop the Black Friday selectionPlease enjoy responsibly.
